E-mail Newsletters Examples

Well-designed, focused, single call-to-action

Lee National Denim Day [from MarketingSherpa]
- 120 days before event: Special offer to encourage early sign-ups -- "Register online before June 15th and be eligible to win a pink ribbon watch! Register now!"
- 85 days before event sent to non-responders. Included pass along -- "Tell your friends: you could get a free pink ribbon t-shirt."
- 29 days before event sent to non-responders. Focused on deadline -- "Registration ends Sept. 24!" Also included link to "Read Survivor Stories ..."
Heifer International End of Year Campaign (see below for more Heifer examples)
Bike the Drive, Boulevard Lake Tour
JewishLA. Campaign message, event
Pacific Shaving Company
For a good example of landing pages and targeted e-mails, see also MarketingSherpa's John McKenzie Collection Event Campaign.

Other good e-mail newsletters

American Jewish World Service. From the desk of Ruth Messinger. Darfur petition.
American Red Cross. Hurricane Katrina
Anti-Defamation League
Apple
Blue Harbor Resort -- entire ad copy is repeated as plain text underneath.
Campaign for America's Future. July 1, 2005. July 10, 2005 .
Dell
Earthjustice. Example 1. Example 2.
Easter Seals. Palmer's Story. Newsletter.
Greenlife
Heifer International. Valentine's Day, regular newsletter, special announcement, Spring newsletter, Katrina Relief, holiday shopping.
Jewish National Fund
Livestrong
LLBean
MarketingSherpa
Mother Jones. Example 1. Example 2.
National Association of Realtors. [Profiled in MarketingSherpa]
Oracle
Oxfam
Photoworks. Dec. 6, 2005, End of Year sale, Jan. 5, 2006.
Pinnacle. Dec. 2, 2005. March 2, 2006. Screenshot without pictures -- key points are plain text and come through even with images turned off.
Picasa Newsletter. Oct. 13, 2005.
Starbucks. March 16, 2005. Apr. 6, 2005. Apr. 20, 2005. Nov. 4, 2005 (95% of message is an image sliced into 22 pieces)
TiVo.
UJA-Federation of New York. Daily Briefing . E-News. Get Hands On.
Upromise
Villanova Project Management.
Vonage
vtrenz

Examples of list documents

Alertbox. Subscribe info. Confirm page. Thank you.
DailyCandy. Thank you. Welcome page. Subscription form.
Israel 21c. Signup.
Israel Insider. Signup.
JTA. Signup.
SiteProNews. Confirmation. Welcome.