Keyword Research
What keywords are most appropriate for your site?
- Brainstorm
- Review competition
How often are those keywords used in Internet queries? What are the most frequent Internet search engine queries?
See What People Search For - Most Popular Keywords. See also Can You Increase My Traffic?, an interesting article that describes optimizing a site for keywords that no one uses.
How expensive are those keywords in Google and Yahoo? (Some keywords may be appropriate for just organic search, others for PPC.)
For help on choosing keywords and key phrases, see Promotion Tip: How To Pick Your Keywords and Determine your Key Phrases.
Other resources for keyword research.
- Roget's Thesaurus
- Include typos: searchspell
- See also How to Build Massive Keyword Lists
