Search Engine Optimization / Search Engine Marketing

According to the Pew Internet & American Life Project, 84% of online Americans have used search engines – that translates into more than 107 million people. On any given day online, more than half those using the Internet use search engines. And more than two-thirds of Internet users say they use search engines at least a couple of times per week.[1]

81% of consumers find websites through search engines [2], and over 40% of consumers cite search engines as the main way they research purchases online.[3]

We can help. We understand search engines and can help you make sense of the different search engines and directories, paid-inclusion programs, and pay-per-click advertising programs.

We provide honest and reliable search engine optimization and search engine marketing services such as

  1. Keyword research – exploration of the most relevant keywords for your site and most frequent search engine queries
  2. Analysis of search engine readiness – review of your website's HTML code and design to ensure that it is “search engine friendly”
  3. Search engine submission – promotion of your website to search engines and directories
  4. Management of Pay-per-Click campaigns – administration of your Google, Overture, or Looksmart advertising program
  5. Baseline metrics and search engine position monitoring – website traffic reports, as well as monitoring the placement of your website in search engines and measurement of the impact of search engine marketing and ad campaigns
  6. Usability review – review your website's compliance with established best practices for website design

We can take the mystery out of search engines and maximize your search engine dollars.

We can also assist with basic web design, website architecture, and e-mail newsletters.

Please for more information.

1. Pew Internet & American Life Project. Search Engines: A Pew Internet Project Data Memo.

2. Forrester Research, March 2003.

3. 2003 survey by DoubleClick, Greenfield Online